Social Media Marketing Tutorial

Level: Beginner

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As the internet has evolved, so has Search Engine Optimization. Otherwise known as "SEO".
Search Engine Optimization is improving volume or quality of traffic to your website. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. For example, your looking for a new car, so you type into a search engine the words "New Car". If you were a "New Car Sales Company", you would want to be the first company listed under "New Car Sales" or any other related key words. This will in fact increase traffic to your website, which in turn will boost revenue! Social Media Marketing is a great way to get your message and website out to the masses, while optimizing your ranking/placement in all major search engines.

Note: This tutorial does not deal with technical aspect of Marketing Campaigns, ie. Keywords, tags etc. We assume your web devloper has already optimized your keywords, tags etc. to fit your campaign.

As with any Marketing Plan you will need to Identify your target market and define your message.

All that stuff up above is really fluff, and if you read my introduction to my tutorials you would find that I usually don't read that stuff! Lets get to the good stuff!!

Note:Explaining how Social Media Marketing works in itself should give you a pretty good idea of what to do. My explanation is a basic understanding and not intended to define the detailed inner workings.




All of the search engines have one thing in common. They send out what are called web-bots that automatically scour the internet for information and report this information back to the Search Engines/Web Servers.

When you open your web browser and type into that little Google search box and hit enter your sending out a request asking the servers at Google to look for a specific item that is cateloged on thier servers. Like a huge yellow pages book! If your company has a huge amount of information regarding the type of information that is being requested, then chances are your website will be brought up before other sites. Unless the keywords typed in by the user are extremely unique.

So the question is how do you start getting information on the internet regarding your busines or product?

Looking at the diagram above:
Each icon is a social network website that enables you to post information about your product or service. This information is looked over by the search engine's web-bots and reported back to the search engine's indexing web servers!

Can you guess what I'm going to tell you to do from here? If your thinking what I'm thinking, then your thinking that you should go directly to one, or all of the above social networking sites and sign up and get started providing those web-bots with information regarding your product or service! Each Social Network will explain how they work. Follow the directions and report new information daily. It will take a few weeks, but you will begin to see results that will effect your bottom line!

I hope this gives you some insite to Social Network Marketing!
Remember Red Show Media www.redshowmedia.com provides Social Network Marketing. Have fun!

Author: David Burnett
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